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The Cashflow Lifestyle Show - Small Business Finance, Lifestyle Business Success & Financial Freedom
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Sue Rice
Manage episode 383957934 series 3422401
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In this captivating episode of The Cashflow Lifestyle Show, Susan Crichton welcomes the dynamic Sue Rice, a marketing strategist and professional copywriter, as they uncover the secrets behind Sue's metaphoric storytelling technique in her groundbreaking book, "Tiny Thunder." Get ready to unleash your power of persuasion and revolutionize your communication skills with Sue's transformative insights and practical tips. Don't miss this mind-blowing episode that will leave you inspired to craft captivating stories that resonate with your audience and elevate your business success.
Nicknamed the ‘female David Ogilvy’, Sue Rice is a long-time marketing strategist, professional copywriter, and international communications expert who currently runs an agency that specializes in story-based email marketing. A veteran student of marketing both on and offline, Rice is well-known for her legendary writing expertise, public speaking skills, and out-of-the-box thinking. She has recently published Tiny Thunder, Irresistible Messaging for an Overwhelmed World—a profound but entertaining book about how to use the art of metaphoric storytelling to persuasively share your message. Experts describe the technique as “the most original marketing idea to emerge for decades”. A native Californian and Stanford University graduate, Sue worked at Ogilvy & Mather in New York City and then was the Communications Director for BBDO Europe in Paris before starting her own agency. Her prestigious roster of clients includes of ASSA ABLOY, BBDO Advertising, Ericsson, FIAT, General Foods, Gillette, L’Oréal, LEGO, Nike, SNCF Railways, TBWA Advertising, the United Nations, the University of California and Young & Rubicam Advertising as well as countless entrepreneurs and startups.
Below are the key takeaways from this episode:
- Sue Rice created the term "Tiny Thunder" as a way to communicate small morsels of information through metaphoric storytelling.
- Being entrepreneurial is the path to embrace all aspects of life and be in control of one's own destiny.
- Sue Rice's book, "Tiny Thunder," offers a framework for using metaphoric storytelling to effectively communicate messages.
- It is important to be gentle and compassionate with oneself when presenting oneself to the world.
- Starting a business can be challenging and may not always align with one's true passions.
The Importance of Perseverance: "To be an entrepreneur, to do your own business, your middle name needs to be perseverance. And you really can't let what people say, what people, external events happen, deter you from putting 1ft in front of the other and your failures." — Sue Rice
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