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MY SECRET TO GREAT MARKETING IS … | With Aaron Ashmore and Hana Smiddy | The Business Spotlight
Manage episode 421746829 series 3549906
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Recognising and celebrating the positive side of Coventry’s history and heritage, Aaron of Etch and Pin talks about the jump from corporate marketing with the NHS to marketing three businesses, spinning the plates needed to stay on top and why understanding your target market is vital. “Put yourself in your customers shoes and hold that message up to them is the secret to good marketing” says Aaron
Etch and Pin; A Coventry gift business launched in 2018 which looks to celebrate the culture and landmarks of the city and has included a series of children’s books and pin badges. Donating over £40,000 in money and products to Coventry schools and charities.
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