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EP 9: Using KPIs Instead of Vanity Metrics to Drive Marketing Decisions
Manage episode 381054133 series 3523871
Inhoud geleverd door Betsy Moorehead and The Business Playdate. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Betsy Moorehead and The Business Playdate of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
This week, Lindsay and Betsy dive into the fundamental differences between vanity metrics and KPIs (key performance indicators) and which is best to use measuring results to drive marketing decisions. Vanity metrics, such as follower count, post likes, open rate, etc., may provide a momentary burst of dopamine but are not always the best metric to gauge your strategy. Instead, understanding your KPIs and what metrics will help you reach your business goals matters most. This episode is a great listen for marketing consultants looking to educate clients on proper analytics reporting.
Follow us online & come say hi!
- The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
- Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
- Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
- Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/
- Learn more about Betsy's marketing services here: https://betsymoorehead.com/
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