Bouncing Back: From Losing $100,000 to Generating $259,000 in E-commerce Revenue

The Built Online Podcast

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How did a failed $100,000 retail venture turn into a $259,000 online success story?

In this episode, Melissa shares her journey from opening a party supply store in January 2020, only to face the crushing impact of COVID-19, which forced her to shut down before even opening. She invested around $100,000 into the store, leading to significant financial strain. After closing her physical store, Melissa discovered print on demand through YouTube and started her online business in April 2022. Her first full year in the business saw her generating over $259,000 in revenue. She plans to expand her business by launching a Shopify store and potentially reapplying for Amazon Merch. Her advice to aspiring entrepreneurs is to persist and continuously put in the effort, as success comes with time and dedication.

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