Transforming moments into life-changing experiences for women, with Vitruvi's Sara Panton

The Brand is Female

Does the name Vitruvi sound familiar? Founded by Sara Panton, CEO, along with her brother, the brand is one of the largest aromatherapy companies offering luxury essential oil blends and diffusers. Its products are in more than 300 stores in Canada, the United States and Australia, and it's the first essential oil brand to be stocked by retail giants Nordstrom and Sephora.

Sara’s background in health, her travels around the world, and her fascination for how traditional botanicals can be used in modern ways were the foundation for what has become the number-one aromatherapy brand in the country. Vitruvi was launched in Vancouver while Sara was still attending med school with nothing more than a website about essential oils, which grew into a thriving business amidst the expanding wellness segment.

Sara's passion is helping women transform the simple moments of their days into experiences that elevate their well-being. Her hope is always the same: to help women take care of themselves so they can take on the world, something she knows a thing or two about!

This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale