Ep 04 Marketing for Your Group Program with Kristi Mitchell

The Book Desserts Podcast Series

Ep 04 Marketing for Your Group Program with Kristi Mitchell

Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.

In today's episode, we’re talking to Kristi Mitchell of Marketing Uncomplicated. We’re talking all about how to market your group programs to get people signing up and saying “Yes!”

In this episode you’ll hear about:

☀️ The most common mistakes authors make when marketing their group

☀️ Ideas on how to market your group way before your launch

☀️ How market research for your group program can also be marketing for your group program

“Start yesterday” that’s the advice of Kristi when it comes to marketing your group program. Don’t delay and wait until you’re ready to launch. Share your process and garner interest all along the process. Kristi shares other best practices and encourages you to focus on pain points in your marketing not the tactical details about the program.

At the end of this episode, you’ll be invited to have a clear and easy way for people to get onto your email list because your email list is the best way to market your group program.

If you want to learn more from Kristi, check out her website at https://www.kristimitchell.com/ or find her on LinkedIn https://www.linkedin.com/in/kristimitchell/ or YouTube https://www.youtube.com/channel/UCvza3l0jhMxzm8K2ICtRnQg

Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session

Thank you for listening 🙏🏻