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AI in Marketing: How to Integrate AI & Agile for Business Growth
Manage episode 471568606 series 3310438
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How can marketers successfully integrate AI beyond just tools? In this episode of The Backstory on Marketing and AI, Melissa Reeve, co-founder of Marketing Frontier, shares how AI-enabled marketing is transforming workflows, decision-making, and business outcomes.
Melissa reveals the mindset shifts marketers must embrace, how AI is collapsing traditional marketing processes, and why organizations need Agile marketing to stay ahead. She discusses the rise of AI-powered automation, real-time content optimization, and AI’s role in branding.
With 25+ years in marketing leadership, Melissa helps businesses integrate AI strategically—without losing the human touch. She also shares how Accenture cut marketing processes by 40% using AI.
🚀 Learn how to future-proof your marketing strategy with AI.
🔹 Listen now: [Insert Podcast Link]
🔹 Guest: Melissa Reeve – Marketing Frontier | MarketingFrontier.ai
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