Matt Deseno is the founder of multiple award winning marketing businesses ranging from a attraction marketing to AI appointment setting to customer user experience. When he’s not working on the businesses he teaches marketing at Pepperdine University and he also teaches other marketing agency owners how they created a software company to triple the profitability for the agency. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Mint Mobile: https://mintmobile.com/tmf * Check out Moorings: https://moorings.com * Check out Trust & Will: https://trustandwill.com/TRAVIS * Check out Warby Parker: https://warbyparker.com/travis Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
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Inhoud geleverd door LeadG2 and Maryanne McWhirter. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door LeadG2 and Maryanne McWhirter of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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The B2B Sales & Marketing Hotline
Markeer allemaal (on)gespeeld ...
Manage series 3331318
Inhoud geleverd door LeadG2 and Maryanne McWhirter. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door LeadG2 and Maryanne McWhirter of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
The B2B Sales & Marketing Hotline is your one-stop shop for expert advice on all things B2B sales and marketing. Join hosts Maryanne McWhirter and Emily Hartzell as they dive deep into both emerging and tried-and-true strategies that can help your business thrive. Whether you're a seasoned pro or just starting out, this podcast has something for everyone. Tune in for actionable tips, real-world examples, and candid discussions on the latest trends in the industry. And don't forget to submit your burning questions! Maryanne and Emily just might answer them on the show.
…
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6 afleveringen
Markeer allemaal (on)gespeeld ...
Manage series 3331318
Inhoud geleverd door LeadG2 and Maryanne McWhirter. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door LeadG2 and Maryanne McWhirter of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
The B2B Sales & Marketing Hotline is your one-stop shop for expert advice on all things B2B sales and marketing. Join hosts Maryanne McWhirter and Emily Hartzell as they dive deep into both emerging and tried-and-true strategies that can help your business thrive. Whether you're a seasoned pro or just starting out, this podcast has something for everyone. Tune in for actionable tips, real-world examples, and candid discussions on the latest trends in the industry. And don't forget to submit your burning questions! Maryanne and Emily just might answer them on the show.
…
continue reading
6 afleveringen
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×In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the complexities of the B2B buying process, exploring the gap between the ideal scenario and the reality. While many envision a seamless journey from lead generation to closing a sale, the truth involves multiple touchpoints and extended timelines. Together, they break down: - How businesses often overlook the importance of nurturing leads through various stages, emphasizing the need for tailored strategies. - Why understanding industry-specific sales cycles is essential - How to leverage case studies effectively Tune in to learn how to navigate the intricate B2B buying landscape and set realistic expectations for success. Link to the much discussed "graphic": https://www.linkedin.com/posts/emily-hartzell_b2bsales-buyingjourney-salesstrategy-activity-7237564186057170945-4uc3/ We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: B2Bsalesandmarketinghotline@leadg2.com Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/ Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/…
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the art of crafting a compelling B2B podcast, taking you from concept to launch. Together, they explore: - The benefits of this medium, from boosting brand awareness to generating leads - How podcasting offers a unique blend of personality and thought leadership that other formats may lack. - How to effectively measure podcast success. Whether you're a seasoned pro or new to the podcasting world, this episode offers valuable insights to elevate your B2B efforts. We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: B2Bsalesandmarketinghotline@leadg2.com Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/ Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/…
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne explore how to go about mapping content to the buyer's journey. They break down: - Each stage of the buyer's journey—awareness, consideration, and decision—offering actionable strategies to map your content effectively. - How dual-purpose content can enhance both marketing outreach and sales engagement, ensuring seamless transitions through every stage of the buyer's funnel. - Share real-world examples of high-impact sales enablement materials, from case studies and product demos to blog posts and infographics. We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: B2Bsalesandmarketinghotline@leadg2.com Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/ Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/…
In this episode of The B2B Sales & Marketing Hotline, we're exploring the world of HubSpot integrations to help you craft a unified B2B strategy. Here, you'll learn: - How connecting HubSpot with other tools can streamline your operations and make HubSpot your "single source of truth." - How to conduct a tech audit to identify integration opportunities and understand the importance of maintaining these connections. - Plus, Maryanne & Emily address common fears around cost, complexity, and security, offering insights on how to manage them effectively. We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: B2Bsalesandmarketinghotline@leadg2.com Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/ Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/…
In this episode, Maryanne and Emily dive into the art of streamlining your sales funnel with HubSpot Automation. In this episode, you'll learn: - How to effectively align sales and marketing efforts by focusing on the buyer's journey from awareness to decision-making - The importance of creating a well-defined sales process before implementing automation - How to use automation tools like workflows and sequences to nurture leads and move them through the funnel efficiently We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email the Show: B2Bsalesandmarketinghotline@leadg2.com Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Or Ask the Hosts Themselves! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/ Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/…
In this episode of the B2B Sales & Marketing Hotline, we're diving deep into the art of content repurposing. Discover how to identify your most valuable content and transform it into multiple formats to maximize its reach and impact. In this episode, you'll learn: - How to identify repurposable content - Repurposing strategies - How to tailor repurposed content to target personas We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: B2Bsalesandmarketinghotline@leadg2.com Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/ Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/…
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