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The Different “Flavors” of Marketing
Manage episode 361004435 series 3076963
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There are so many different definitions of marketing that it’s difficult to know exactly what the function is responsible in different organizations. In this podcast the team describes the different roles they’ve seen marketers play in a variety of companies, and the issues that are raised by not having a clear definition of the specific responsibilities marketers should have in a B2B organization.
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