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The Importance of Culture for Marketers with Merz Aesthetic’s Patrick Urban
Manage episode 417385742 series 3429402
Inhoud geleverd door Nico Steele and Pam Drucker Mann. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Nico Steele and Pam Drucker Mann of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
This special episode focuses on how publishers and marketers are shifting strategies as consumer behavior continues to evolve faster than light. Kayleigh Barber, Media Editor at Digiday, lays out today’s landscape, with advertisers now looking beyond traditional low-calorie KPIs. Then we hear from Patrick Urban, President of Merz Aesthetics North America, and his strategy to develop deep relationships with the right consumers in the right environment by partnering with Condé Nast and keeping at the forefront of culture.
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