Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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What Do You And Master P Have In Common?
Manage episode 329439996 series 3354012
Inhoud geleverd door Tamara Tamu. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Tamara Tamu of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
We already know what we give our attention to is what grows-period! Our words influence what we give our energy to-today I use Master P as an example of how powerful our words are and how they influence the strength of our vision.
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DelenManage episode 329439996 series 3354012
Inhoud geleverd door Tamara Tamu. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Tamara Tamu of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
We already know what we give our attention to is what grows-period! Our words influence what we give our energy to-today I use Master P as an example of how powerful our words are and how they influence the strength of our vision.
44 afleveringen
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Is what I'm doing bringing me Joy? Is the way I'm living my life bringing me Joy? Are the people I'm spending my time with bringing me Joy? Am I living in a way that brings me joy or am I just doing a list of things and spending time with people just because I should?! Joy, harmony,& wealth= we can have all 3! Listen in for more.…
You Are Worthy Because You Exist
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Tamara Tamu Show-Where Dreams Have No Filter
The fear of failure is real, BUT don't judge yourself~ Listen to find out what to do instead!
You are not helping anybody ignoring your true desires and how you want to live your life! Do not let the "un-good" happening in the world keep you from embracing your dreams and goals. Your total fulfillment and living from your true essence is still valid and very much needed!
The synchronicities that follow after you take inspired action toward the life you desire can appear to be magical. When you move in the direction of joy, your natural mind cannot comprehend the expansion that is taking place in your body and ultimately in your physical existence. Listen in for more!…
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Tamara Tamu Show-Where Dreams Have No Filter
You don't need a sign to decide whether or not your visions, your dreams are for you to embrace or not! The fact that you have the desire is all the "sign" that you need.
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Tamara Tamu Show-Where Dreams Have No Filter
Dreams are for adults too!
What's on the horizon, give yourself permission to press pause, and a parting note to expect greater~
(Please notice the sarcasm in the title!) Nothing can kill a dream or a vision faster than people pleasing. People pleasing can show up in the sneakiest of ways. Listen to today's episode to learn how to recognize when you are engaging in the act of people pleasing.
Our words can plants seeds that will unleash: The mightiness in us and other people OR A generational strain of self-limiting beliefs We get to choose!
Have you ever asked yourself that question? Maybe not verbatim, but that's what you're asking when you over-analyze! We over analyze so much that we become used so to struggle and difficulty that when opportunities appear so easily our minds instantly go to "Ok..how can I make this more difficult?" Listen to this episode to get out of over-analyzing and back into creation!…
Episode 11 Passion Equals Purpose Part 1 https://www.podbean.com/ew/pb-w9u5e-11ea2ae Get your hands on a signed copy of my novel Untapped https://iconicbytamu.com/ibt-publishing/
Free yourself! Do not self help keep you in a loop of always trying to fix something about yourself-Cars get fixed, because they are broken, computers get fixed because they are broken, phones get fixed because they somehow break, But YOU my friend, are not broken-You are powerful~ Listen to this episode! iconicbytamu.com…
Your messaging is not supposed to look like anyone else’s. So what your delivery isn’t so-called polished? Have you ever considered your purpose is to be unpolished, unfiltered, unconventional and wild? Listen to today's episode as we uncover our true essence!
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