Ga offline met de app Player FM !
How can brands incorporate NFTs?
Manage episode 332830463 series 2836234
NFTs and eCommerce - are they the future of selling online? It has been 18 months since we first mentioned NFTs on our podcast. It has been interesting seeing this topic evolve and all the action around it. $44.2 billion of cryptocurrency sent to smart contracts associated with NFT marketplaces, up from just $106 million in 2020, according to a report by Chainalysis.
By 2026, 25% of people will spend at least one hour a day in the metaverse for work, shopping, education, social, and entertainment, according to Gartner Inc. As brands, it’s our job to follow people’s interests and create experiences they can extract value from. When it comes to the metaverse, it’s about showing people why these experiences are meaningful and why they would want to join.
From memberships, to loyalty and smart contracts, there are a number of ways brands can create value and connect with their customers through NFTs. Listen to this week’s episode as Leo and Waldo discuss where this value lies, the opportunities for brands using NFTs, and how other brands are using them.
Thanks to our sponsors, Recharge and Klaviyo!
For more information about Recharge, the leading subscription management solution helping ecommerce merchants of all sizes launch and scale their subscription offerings:
For more information about Klaviyo, the data-driven platform for email and SMS marketing:
https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q1zU6&utm_medium=partner
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
109 afleveringen
Manage episode 332830463 series 2836234
NFTs and eCommerce - are they the future of selling online? It has been 18 months since we first mentioned NFTs on our podcast. It has been interesting seeing this topic evolve and all the action around it. $44.2 billion of cryptocurrency sent to smart contracts associated with NFT marketplaces, up from just $106 million in 2020, according to a report by Chainalysis.
By 2026, 25% of people will spend at least one hour a day in the metaverse for work, shopping, education, social, and entertainment, according to Gartner Inc. As brands, it’s our job to follow people’s interests and create experiences they can extract value from. When it comes to the metaverse, it’s about showing people why these experiences are meaningful and why they would want to join.
From memberships, to loyalty and smart contracts, there are a number of ways brands can create value and connect with their customers through NFTs. Listen to this week’s episode as Leo and Waldo discuss where this value lies, the opportunities for brands using NFTs, and how other brands are using them.
Thanks to our sponsors, Recharge and Klaviyo!
For more information about Recharge, the leading subscription management solution helping ecommerce merchants of all sizes launch and scale their subscription offerings:
For more information about Klaviyo, the data-driven platform for email and SMS marketing:
https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q1zU6&utm_medium=partner
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
109 afleveringen
Alle afleveringen
×Welkom op Player FM!
Player FM scant het web op podcasts van hoge kwaliteit waarvan u nu kunt genieten. Het is de beste podcast-app en werkt op Android, iPhone en internet. Aanmelden om abonnementen op verschillende apparaten te synchroniseren.