Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Manage episode 382953005 series 3527635
Inhoud geleverd door Take No Script. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Take No Script of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
This is a trailer. Listen to it. If you want.
12 afleveringen
DelenManage episode 382953005 series 3527635
Inhoud geleverd door Take No Script. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Take No Script of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
This is a trailer. Listen to it. If you want.
12 afleveringen
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1 Sharp Objects Mini-Series 1:21:01
1:21:01 
Later Afspelen 
Later Afspelen 
Lijsten 
Vind ik leuk 
Leuk1:21:01
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukI guess sometimes "posting every Wednesday-ish" means posting on a Sunday. So, seems like we're taking you to church today...but in England. We want to extend our sincerest apologies to the cat community for our behavior during this episode. If you, for some reason, would like to hear us discuss the actual movie, please skip to at least minute 08:00 (and, even then, don't expect much). Everything before that is pure nonsense. We like it. Again, we sincerely apologize for this and only have our overly-buttered crumpets to blame. <3 Riley & June…
This week we went *off script* and delved straight into THE cutting-edge topics of love and relationships- how much does romance add to life? How much grief can one person produce for a lost pet? This, and much more, in this week's Wednesday-ish installment ;)
We're not a mess. Promise. In this episode, we *loosely* discussed Ex-Machina. Actually, we kinda stayed on track this time...except for all the times we didn't and instead chatted about taxidermy and weirdly deceptive (yet adorable) animal behavior, cryogenics, and exchanging brains (or maybe just a body). Thanks for listening (if that's serious how you wanna spend your time) <3 June & Riley…
This week we went MANIACally off script (ha...) We talked about AI and its possible humanity (or lack thereof?), explored the condition of "normie"-ness, and covered what exactly healing is supposed to mean.
1 Everything Everywhere All at Once 1:37:35
1:37:35 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:37:35
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukWe went off-script discussing Everything Everywhere All at Once. Wanna talk about nihilism, holiday expectations, making resolutions (or maybe not), and putting googly eyes around your home? Apparently, we do. We hope you have a happy happy and a new year (this is not a typo) <3
We aren't dead! But we are moving to every other Wednesday-ish uploads (surprise!)... In other news, this week we went off-script discussing Pan's Labyrinth. We laugh. June cries - but only a bit. Join us (if you think you're cool enough) to talk about our childhoods (it's just an episode requirement at this point), generational trauma, rebellion, and the importance of smiling through the pain so your pets don't feel guilty when they scratch (read: gouge) you. TW: Discussions of child abuse…
1 Under the Silver Lake 1:54:15
1:54:15 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:54:15
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukThis week, we did a *script tease* on Under the Silver Lake. June is the scariest thing in any haunted house and Riley was probably destined to die on a rollercoaster. We know nothing, so...come hang with us. We're desperate.
In this episode of **dramatic pause** The Podcast, we are discussing FIGHT CLUUUB!!! j/k we Took No Script on The Night House -- listen in (if you want... we're not your mom) for delightful discussions about being afraid of your own home, dying with all your lies, and some more light-hearted stuff like moderately extreme levels of paranoia. Thanks for listening, whoever you are <333…
(Relevant TWs below) well...this happened. This week, we took NO SCRIPT on FIGHT CLUUUB *in our best rage voice* which June claims she didn't like (she actually loved it). Our "discussions" ranged from what humans do to feel something to toxic masculinity to obsessively window shopping online. Basically, we're just dying at our own dark sense of humor. **TWs: Discussions of self harm**…
1 What We Do in the Shadows 1:35:39
1:35:39 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:35:39
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukWe took NO SCRIPT from the mockumentary, What We Do in the Shadows. We probably talked about the movie for 5% of this episode because we seem only to get excited about very dark shit. If you wanna hear us struggle to talk about vampires and being an adult, tune in. Or don't...we don't know.
This is a trailer. Listen to it. If you want.
We are Taking No Script on the movie Parika as well as silently coughing our way through discussions (ooo so fancy!) about nightmares, selling panties, and getting along with people (except not really because we suck at it).
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