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An Entrepreneurial Approach to IT Marketing with Clay Tuten
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Inhoud geleverd door Carlos Corredor and Antonio Santana, Carlos Corredor, and Antonio Santana. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Carlos Corredor and Antonio Santana, Carlos Corredor, and Antonio Santana of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Clay Tuten is the CMO at KeyMark, a leading business process automation software provider for major enterprises. With 27 years in the creative and marketing field, Clay has a diverse background, encompassing sports, apparel, construction, events, and technology through both digital and traditional marketing avenues. Recognized for his entrepreneurial mindset, he has owned businesses, worked in agencies, and led corporate teams. He believes in investing in and harnessing the collective strength of his teams to create positive and fulfilling work environments.
In this episode…In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Clay Tuten, CMO at Keymark, about lessons learned from entrepreneurship and how it shapes his marketing leadership philosophy. Clay shares how running his own business taught him the importance of specialization, hiring well, and the dangers of over-diversification. He emphasizes the need for marketers to "fail fast and fail forward," stressing that failure, when done quickly and purposefully, can lead to long-term success. He also dives into how businesses can effectively balance creative risks with data-driven decisions, and the role AI should play—complementing, not replacing, human expertise.
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