Mojo - Strategies you should focus on for a successful subscription business with Jean Patry

Subscription League

Mojo is an app used to create incredible animated social content. Since its launch in 2018, the app has reached +30M downloads and has a community that spans over 180 countries, and is rated 4.9/5.0 stars with over 800k ratings. Not every app achieves such an impressive level of success but mojo made it happen in just four years. While the brand’s success story makes the subscription business look as easy as ABC, there was no magic in how they’ve arrived where they are today.

In this episode of the Subscription League podcast, the CEO and co-founder of mojo opens up about the strategies they put in place from the early days of the business development. You’ll hear about the logic behind their paywall placement, transparency approach around unsubscription, how they dedicated their resources to the product by adopting third-party tools from the early stage, and some happy mistakes that led to success.

For noteworthy quotes and key takeaways from the episode, read the article - Strategies you should focus on for a successful subscription business with Jean Patry

Episode Topics at a Glance

• How the subscription model contributed to mojo’s success
• Mojo’s paywall strategies
• Overcoming subscription fatigue
• Adopting third-party tools
• Transparency and user win-back
• Mojo’s hiring opportunities

More about Jean Patry

Jean Patry has a background in mathematics and science and is passionate about programmatic design. He was hired as a software developer and as one of the first employees of a French startup called Stupeflix, which focused on making video editing apps. Five years ago, Stupeflix was acquired by GoPro and Jean became Product Manager of GoPro’s own video editing app.

Almost four years ago, Jean left the company in order to start their own venture and went through the Y Combinator accelerator program. Jean and his business companion Francescu launched the mojo app in late 2018. mojo enables everyone to create stunning animated content for social media. Recently, the app reached 25M installs and several hundred thousand paying subscribers. mojo is now the #1 app for creating animated content for social media.

Links

• Jean Patry on LinkedIn
• Jean Patry on Twitter
• Mojo
• Mojo’s job vacancies

Timestamps

[00:36] Nicolas introduces Jean Patry and mojo

[01:57] What is programmatic design? Jean explains

[02:55] How the subscription model contributed to mojo’s success

[04:15] Paying subscription fees to Google and Apple

[06:48] How Jean decided when to insert a paywall in the mojo app

[08:40] Overcoming user subscription fatigue

[10:24] What separates a good subscription app from a successful subscription app

[12:58] Why mojo hasn’t focused on push notifications yet

[14:00] Jean’s most important piece of advice for building a subscription app: Don’t do it alone

[15:46] The happy accidents that helped mojo to grow

[17:58] The one metric that determines the success of a start-up

[20:06] Mojo's hiring! Why you should apply to work there

[21:34] What the future holds for mojo

Transcript

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr