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Going Solo to Scale by Raising my Pricing 20X | John T. Meyer (Leadmore)
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Want to future-proof your creative business against the ever-evolving landscape of technology and globalization? John T. Meyer dives into the future of creative entrepreneurship and offers actionable advice on niche specialization and leveraging AI.
Marcos engages in a compelling conversation with John, founder of Leadmore, on the nuances of creative entrepreneurship. This episode dives into Meyer's transformative journey from running a successful design agency to coaching creative entrepreneurs. Meyer emphasizes the importance of value-based pricing over effort-based pricing, illustrating how understanding the true worth of creative work can lead to higher revenue and greater client satisfaction. He provides actionable advice on tackling common entrepreneurial challenges, such as managing multiple roles and prioritizing tasks, while highlighting the benefits of leveraging virtual assistants and contractors through his "No More Solo" coaching program. The conversation also explores future trends in creative entrepreneurship, including the impact of technology, globalization, and niche specialization. Meyer shares his vision for helping solopreneurs build scalable, million-dollar businesses and reflects on the influence of music on his entrepreneurial journey.
In this episode:
(00:00) John Meyer shares his journey from creative agency to coaching entrepreneurs on scaling and leveraging with effective pricing strategies.
(11:28) Value in Pricing and Experience - Value in the creative industry: shifting from effort-based to value-based pricing, communicating worth, understanding feedback, and re-bundling services.
(20:05) "No More Solo" program helps entrepreneurs scale their business by delegating tasks and focusing on high-value tasks for growth.
(27:59) Technology, globalization, AI, niche specialization, solopreneurship, and music's influence on our formative years.
(32:43) Favorite jam growing up
(33:52) Words of wisdom, advice, lessons on pricing and growth in coaching, with insights from John's million-dollar agency experiences.
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.
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