Creating Resilient Brands with Marketing Leader Rachael Shayne

StrategyCast

Curious about the secret to brand success in the digital era? It’s all about alignment! This episode breaks down the importance of syncing your branding, marketing, and communication strategies. Learn actionable tips for enhancing team collaboration, retaining authenticity, and harnessing AI for nuanced insights. From brand scans to the role of CEO as the culture champion, get ready for expert advice that could reshape your approach to growth!
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==Let's Break It Down==

• 08:50 Market and brand early for lasting success.
• 10:12 Brand integrity requires unified, clear communication strategy.
• 14:35 Controlled communication channels can impact corporate respect.
• 17:22 Misalignment, lack of communication among company teams.
• 20:07 Consultant emphasizes need for careful brand-building steps.
• 24:41 Visionary leader built successful in-house marketing agency.
• 27:38 Navigating market drivers, politics, and authenticity.
• 30:25 Marketing velocity comes from branding and communication.
• 31:59 Connect the dots between human insight and technology.
• 36:27 Revamping ideal customer profiles led to insights.

==Where You Can Find Us==

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