BUSINESS: Building a healthy company culture w/ Zenbusiness founder partner Ross Buhrdorf

Startup Stories: Entrepreneurship Education & Startup Training by Europe’s Founders

This episode brings us together with Ross Buhrdorf from Zenbusiness, a startup that makes it simple, easy and accessible for everyone to start and run a small business. Ross, who is known for his ability in building teams and executing in a healthy company culture, is the former CTO of HomeAway, a home rental competitor to Airbnb that sold to Expedia for $3.9 billion in 2016. It was excited to have Ross on the show and get an insight into how a more seasoned entrepreneur is approaching the challenges one faces as a startup. We also talk about one of my favorite topics which is the building a company culture, as well as one of the challenges Zenbusiness had to face early on. I’m super excited to now share this conversation with all of you today. Enjoy! IF YOU LIKED THIS EPISODE, GIVE US A FIVE STAR REVIEW ON APPLE PODCAST. We covered the following topics: PROBLEM - SOLUTION - FIT How did you test that there were people with a problem / need for it? What did you do exactly to identify your perfect customer for your brand and value proposition? How did you acquire your first customers? How did you decide on the pricing of your product? FAILURE First mobile app was a miss - why did it come to it and how did you fix it? CULTURE How do you create a healthy company culture? Books & other recommendation Yuval Noah Harari - 21 lessons of the 21 century IF YOU DIDN’T LIKE THIS EPISODE, LET US KNOW HERE