EP 285 How She Built a Direct Sales Wellness Drink Empire, One Sip at a Time

Startup Life Show with Ande Lyons

Our guest, Tonia Jahshan, was recovering from a difficult time in her life when she had her first cup of tea… and it was love at first sip.
You will be inspired by her startup story and will love hearing how she built her direct sales wellness drink empire to extraordinary heights, by building a thriving, committed community, one sip at a time.
Tonia is the founder of Sipology, a multi-million dollar direct sales company selling wellness drinks and accessories.
Tonya founded Sipology after suffering a miscarriage and traveling to Nova Scotia for a pause. 
While there, she had her first cup of Earl Grey de la Crème tea, and for the first time in weeks, things felt better.
She launched Sipology in 2007 to share the healing power of tea with the world.
In 2012, Tonia pitched the business on Dragons’ Den (Canadian Shark Tank) and accepted an offer from Dragons Jim Treliving and David Chilton, skyrocketing the business to new heights.
BTW: Tonia's pitch is the all time best pitch at Dragons' Den and is used as an example for potential guests pitching to be on the show. Also, Sipology's deal holds the record for the fastest closing of a deal on the show.
Today, Sipology does millions in annual sales and has tens of thousands of consultants selling its products.
The company has been recognized as one of Profit 500 Canada’s Fastest-Growing Companies, and Tonia was named Canada’s #1 Female Entrepreneur by W100 and 1 of 6 Women to Watch by Forbes.
Watch Sipology's Dragons' Den pitch here: https://www.youtube.com/watch?v=DV_AqVsorxQ
To learn more about Sipology, please visit: https://www.sipology.com
Connect with Tonia and Sipology online via these social platforms:
Instagram: https://www.instagram.com/sipology/ and https://www.instagram.com/toniajahshan/
Facebook: https://www.facebook.com/steepedteainc and https://www.facebook.com/ToniaJahshan/
LinkedIn: https://www.linkedin.com/in/tonia-jahshan-29977410/
Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!
Ande ♥
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