Episode 66: Why Startups Need to Get Good at Telling Stories With Tammy Nam COO of PicsArt

Startup HandMeDowns

Re-run - This week we're sharing our interview with Tammy Nam, COO of PicsArt, a photo-editing platform with over 100 million monthly users. Tammy has worked at tons of cool companies such as Slide, Scribd, and Viki, and has earned quite a name in the consumer-facing tech world. In this episode we discuss: How to deal with different founders The attributes of virally successful companies The role of culture in startups Full of helpful startup marketing tips, this episode is for all non-technical entrepreneurs out there. Voted one of the top 25 women to watch in tech by AlwaysOn, Tammy has a ton of expert advice to share, from how to bring out the best in different founders to navigating the challenges of being a woman in tech. Our favorite part of this episode is her strategic, purposeful marketing and growth strategies. Marketing is often boiled down to storytelling or hacking, but Tammy shows us how you can approach marketing in any stage of your company in a thoughtful, future-focused way. Don't miss this episode if you really want to get into the client-focused side of a product, it is an expert crash course in UX/UI.