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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Tim Hinchey: Medals, membership and fast-lane change
Manage episode 242887826 series 1924107
Topics
His early work at USA Swimming
The issues of modernisation
Communicating with swim parents
Launching into CRM and the content strategy that feeds it
The Olympic Trails and their commercialisation and sponsorship activation
Lessons from being an American at Derby County
The television and live streaming strategy
The importance of top stars in keeping USA Swimming relevant, especially outside the Olympics
How a new swim league is allowing swimmers to create interest and sponsorship
The Olympics restrictions on commercialisation by athletes and how they might change
Safe Sport – how has USA Swimming reacted to Larry Nassar case in gymnastics
The breadth of his role. Being judged on medals but having to care for the recreational
Why swimming may fit perfectly in the modern world
The cost of giving back. Why membership dues have not changed in over 30 years
Why transparency is key for a non-profit
The fast-track learning in a period of significant growth in MLS
USA Swimming’s relationship with para-swimming – “We are supporters on the sidelines”
The Olympics targets and priorities
Leveraging Olympic success to create new fans
94 afleveringen
Manage episode 242887826 series 1924107
Topics
His early work at USA Swimming
The issues of modernisation
Communicating with swim parents
Launching into CRM and the content strategy that feeds it
The Olympic Trails and their commercialisation and sponsorship activation
Lessons from being an American at Derby County
The television and live streaming strategy
The importance of top stars in keeping USA Swimming relevant, especially outside the Olympics
How a new swim league is allowing swimmers to create interest and sponsorship
The Olympics restrictions on commercialisation by athletes and how they might change
Safe Sport – how has USA Swimming reacted to Larry Nassar case in gymnastics
The breadth of his role. Being judged on medals but having to care for the recreational
Why swimming may fit perfectly in the modern world
The cost of giving back. Why membership dues have not changed in over 30 years
Why transparency is key for a non-profit
The fast-track learning in a period of significant growth in MLS
USA Swimming’s relationship with para-swimming – “We are supporters on the sidelines”
The Olympics targets and priorities
Leveraging Olympic success to create new fans
94 afleveringen
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