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Inhoud geleverd door MrRichardClarke. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door MrRichardClarke of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Rob Moody: Why YouTube’s best cricket channel makes no money and has no future
Manage episode 293587558 series 1924107
Inhoud geleverd door MrRichardClarke. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door MrRichardClarke of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Rob Moody runs a YouTube channel with over 900,000 subscribers and holds an important influence over the agenda in his sport but he has never made a penny.
If you are a cricket fan with access to the internet, it is highly likely you have seen one of his videos. Robelinda2 is the ‘go to’ channel for the rare, unusual or controversial moments in the game. His archive has received over a billion views in its 10-year existence by curating niche cricketing content that is appetising to fans and acceptable to rights-holders.
His one-man mission has been so successful that, these days, major players and executives offer their support whenever he suffers a copyright strike.
Moody will say there is no strategy behind his channel, I disagree. His ideas are perfect for his niche, he looks at metrics and experiments constantly. One recent change saw a 10-year-old video move from 170 views to 80,000 in just 48 hours. However, the Australian expects his channel to be shut down soon.
This is an unusual digisport success story. Yet, there are many lessons to be learned.
TOPICS
His unhappiness at conventional cricket highlight edits
Curation – why produce a 32-minute video of all Glenn McGrath’s boundaries
The long list of requests and how he handles them
His stats since lockdown - 200k increase in subscribers, 249m views in 12 months
The Steve Waugh run-out video and how Shane Warne got involved
The value of heritage content and why it is not considered by many channels
Ignoring all good practice in YouTube channel-building - apart from the headlines
How changing the title of a 10-year video saw it go from 170 views to 80,000 in two days
“I have pushed the envelope and been as offensive as I can possibly be just to see what would happen”
Does the flak affect him?
Catering for older cricket fans
Why his channel is living on borrowed time
His process for dealing with takedown notices
Have the broadcasters tried to learn from Robelinda2? (The answer is only once and only briefly)
Pushing against the norms of YouTube
94 afleveringen
Delen
Manage episode 293587558 series 1924107
Inhoud geleverd door MrRichardClarke. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door MrRichardClarke of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Rob Moody runs a YouTube channel with over 900,000 subscribers and holds an important influence over the agenda in his sport but he has never made a penny.
If you are a cricket fan with access to the internet, it is highly likely you have seen one of his videos. Robelinda2 is the ‘go to’ channel for the rare, unusual or controversial moments in the game. His archive has received over a billion views in its 10-year existence by curating niche cricketing content that is appetising to fans and acceptable to rights-holders.
His one-man mission has been so successful that, these days, major players and executives offer their support whenever he suffers a copyright strike.
Moody will say there is no strategy behind his channel, I disagree. His ideas are perfect for his niche, he looks at metrics and experiments constantly. One recent change saw a 10-year-old video move from 170 views to 80,000 in just 48 hours. However, the Australian expects his channel to be shut down soon.
This is an unusual digisport success story. Yet, there are many lessons to be learned.
TOPICS
His unhappiness at conventional cricket highlight edits
Curation – why produce a 32-minute video of all Glenn McGrath’s boundaries
The long list of requests and how he handles them
His stats since lockdown - 200k increase in subscribers, 249m views in 12 months
The Steve Waugh run-out video and how Shane Warne got involved
The value of heritage content and why it is not considered by many channels
Ignoring all good practice in YouTube channel-building - apart from the headlines
How changing the title of a 10-year video saw it go from 170 views to 80,000 in two days
“I have pushed the envelope and been as offensive as I can possibly be just to see what would happen”
Does the flak affect him?
Catering for older cricket fans
Why his channel is living on borrowed time
His process for dealing with takedown notices
Have the broadcasters tried to learn from Robelinda2? (The answer is only once and only briefly)
Pushing against the norms of YouTube
94 afleveringen
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Overeenkomstig met Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k277
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Where startup founders raise millions and listeners can invest. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
continue reading
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