#288 Marketing and Accounting Made Simple

Speak English Now through mini-stories with teacher Georgiana

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This episode is for my English students who work in finance. But don't worry if you don't! I'll explain marketing and accounting in a way that's easy for everyone to understand.

Understanding Marketing

Marketing is how businesses tell people about their products or services. Imagine it as a four-letter word: 'P-P-P-P.'

'Product' is what businesses want people to buy. It could be a smartphone, a pizza, or anything they sell.

'Price' is how much money you need to buy the product. It can attract or discourage customers.

'Place' is where you get the product. It can be in a store, online, or at a market.

'Promotion' is how companies advertise their products, like TV ads or online banners.

Marketing Vocabulary

Let's explore some common marketing terms.

'Advertising' is the commercials you see on TV or the banners you click online.

'Branding' is a company's personality. Think of a famous fast-food restaurant and its logo.

'Market research' is understanding what people like and want so companies can meet their needs.

Introduction to Accounting

Now, let's talk about accounting. It's like a financial diary for businesses.

There are two key things in accounting: 'income' and 'expenses.'

'Income' is the money a company earns, like from sales or services.

'Expenses' are a business's costs, like paying employees or buying materials.

Basic Accounting Terms

Some essential accounting terms:

'Revenue' is the total sales or money a company makes.

'Expenses' are the costs to run a business.

'Profit' is what's left when you subtract expenses from revenue. A positive number means making money.

A 'balance sheet' is like a financial snapshot of a company's assets and debts.

The Connection Between Marketing and Accounting

Marketing and accounting are partners in business success. Marketing attracts customers, increasing revenue. Accounting measures this success, ensuring a company is profitable and healthy.

Now, let's look at the vital connection between marketing and accounting. Think of a business as a ship sailing toward success. Marketing acts like the wind in its sails, driving it forward, while accounting is like the compass that keeps it on the right path.

Marketing efforts, such as advertising and promotions, bring in customers. More customers mean higher sales or revenue, which is excellent for a business. Think of marketing as a way to gather a crowd around the ship.

However, it's not sufficient to gather a crowd; you must also ensure the ship stays afloat and profitable. This is where accounting comes into play. Accounting checks the ship's financial health.

It helps you determine if you're making a profit (when more money comes in than goes out) or if adjustments are necessary. Picture accounting as examining the ship's supplies, making sure it has enough fuel, and ensuring the crew gets paid.

So, marketing and accounting cooperate to help businesses succeed. Marketing attracts customers, while accounting closely watches over the ship's finances, ensuring it remains on the correct course toward success.

Remember, understanding this connection is crucial for getting the full picture of how businesses operate. Marketing brings people in, and accounting evaluates and guarantees long-term success.

Recap and Tips

Let's summarize:

Marketing spreads the word about products (P-P-P-P Product, Price, Place, Promotion).

Accounting tracks money (Income, Expenses, Profit, Balance Sheet).

They work together for business success.

Practice your new vocabulary by listening to this episode several times during the week.

I hope this easy explanation of marketing and accounting helps you on your learning journey.