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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Sosnoff / Ratigan - Truth or Skepticism from tastylive
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Manage series 2787731
Inhoud geleverd door tastylive. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door tastylive of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Tom Sosnoff and Dylan Ratigan reunite for a weekly podcast, ranting on everything from sports and investing to politics and monetary policy.
…
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138 afleveringen
Markeer allemaal (on)gespeeld ...
Manage series 2787731
Inhoud geleverd door tastylive. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door tastylive of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Tom Sosnoff and Dylan Ratigan reunite for a weekly podcast, ranting on everything from sports and investing to politics and monetary policy.
…
continue reading
138 afleveringen
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×How do we define what is ethical and what is corrupt? There are clear lines for solving math problems or questions that rely on agreed upon principles. Artificial Intelligence (AI) can take over those things and do them both better and faster. But what happens if we rely on AI for questions of morality? Can AI handle subjective topics and what is the risk if we rely on it for those things? That and more on this week's episode.…
One of the most important aspects of success is being able to tell a great story. Donald Trump is a great storyteller. Whether he's a good politician is open to debate. When success is dependent more on the ability to tell stories than delivering results, does it skew where we place our efforts? Tom and Dylan discuss the importance of being a good storyteller and more on this week's episode.…
Are monopolies something we need regulators to break up or can we rely on the marketplace to do it? The answer depends. According to Tom, if the market can maintain its integrity, then the market will draw competitors that prevent monopolies. Tune into this week's episode as Tom and Dylan discuss DeepSeek, market integrity, taxes and disruption.…
A free-market economy is reliant upon a competition and ambition. What happens when the playing field tilts, and you need to bow to political powers? It pushes everyone to the same side of the field and instead of competing, they have to align. Can a market economy continue to thrive in that environment? On this week's episode, Tom and Dylan tackle the idea of having to kiss the ring and more.…
Fires in LA are still burning, but as we begin looking forward and toward the rebuild, there are important things we need to consider. One is homeowners' insurance. Insurance companies will likely use this catastrophe to charge massive premiums. We also will have a need for labor. Where will that labor come from at a time when we're looking at mass deportations? All that and more on this week's episode.…
President-elect Trump nominated Paul Atkins for SEC Chairman. Atkins has previous experience with the SEC during the George W. Bush years. Could this be an opportunity for the SEC make trading more accessible to more people? What would Tom like to see Atkins push for? Also, we're seeing the highest level of CEO turnover that we've ever seen. Is that a function of CEOs being bad at what they do or is it the demand for success is becoming immediate? On this week's podcast, Tom and Dylan discuss SEC opportunities and what makes for a successful CEO.…
Is Jake Paul a successful boxer? Or is he a successful promoter? Is Donald Trump a good politician or a successful promoter? It seems the traditional method of becoming successful, which was developing qualifications, has been supplanted by an ability to promote oneself. Whether that is good or not remains to be seen. Tune into this week's episode where Tom and Dylan discuss the path of success and how it's changed.…
Earlier this week, The Washington Post decided not to endorse a candidate for president. The Post's owner, Jeff Bezos claimed it was because people don't trust the media. But was the decision actually driven out of a fear of retribution? Have threats against the media already managed to suppress freedom of speech? Tune in as Tom and Dylan discuss the upcoming election and whether endorsements are a casualty of retribution rhetoric.…
We're getting to crunch time with elections less than two weeks away. Interest rates are rising. Commodities are rising. Betting markets are saying one thing. What does it all mean? On today's episode, Tom and Dylan discuss what the market may be telling us about the upcoming election.
What makes for a good leader? It's a fair question to ask and election cycles tend to bring that question to the forefront. Whether it's a political leader, business leader, or anywhere else, the process for selecting the next generation of leaders hasn't changed much over the years. Has the gotten us as far as we are or whether we haven't reached our potential is this week's discussion topic. Tune in and listen to what Tom and Dylan think about leadership.…
Throughout history, we've experienced periods of exponential growth as a result of technological advancement. AI stands to be the next revolution in growth. Advancement is good. Most of us agree on that. But that also means there will be lost jobs that are taken over by AI. We may not be able to protect the workers, but what is our obligation to the workers? Tune in as Tom and Dylan discuss this and more.…
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