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Vicki Strull on Packaging as a Business Strategy and Turning Design into Trust
Manage episode 519937740 series 3554648
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In this episode of The SNEED-CAST, we are unpacking the power of packaging and why it might be the single most important moment in your customer's buying experience.Packaging strategist and brand designer Vicki Strull joins us to explain how smart packaging goes far beyond colors and logos. It builds trust, shapes perception, and can make or break a sale in just a few seconds. From retail shelves to e-commerce unboxing, your packaging tells a story long before your product ever gets used.SNEEDCAST with Vicki StrullYou will learn:• Why packaging is a brand's most important touchpoint• How design choices like color, hierarchy, and materials influence buying decisions• Ways small businesses can create a memorable unboxing experience without a huge budget• Why some companies still use deceptive packaging tactics and how it hurts long-term trust• Where to start with sustainable packaging and what materials to consider• How to balance creative ideas with real production and budget constraintsWhether you are selling on store shelves, shipping direct-to-consumer, or simply want buyers to trust what they are holding, this episode will change the way you think about packaging and the story it tells.This episode is presented by the SNEED-JET® Freedom 41. Learn more here: https://sneedcoding.com/collections/frontpage/products/sneed-jet%C2%AE-freedom-41-4-inch-case-coder
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