How to Master Client Attraction and Grow Your Freelance Brand Featuring Amy Posner

Smashing the Plateau

Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses.

Over her 30-year career, Amy launched six successful businesses and mentored thousands of freelancers to success. She empowers freelancers to grow the business they want by teaching them the skills they need to attract the right clients – in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast.

In her free time, you’ll find Amy adventuring around the Pacific Northwest, hiking, gardening, and making a ruckus!

In today's episode of Smashing the Plateau, you’ll discover insider strategies to innovate in your industry and position yourself as a thought leader.

Amy and I discuss:

• The unexpected transition from the fashion industry to entrepreneurship [01:22]
• The revelation that business ownership is a creative pursuit [02:07]
• The evolution from business operator to business mentor [03:04]
• The importance of business skills for digital creatives [04:00]
• The key concepts and skills needed for freelancers to succeed [08:04]
• The role of discovery calls in client acquisition [08:30]
• Crafting compelling proposals and scopes of work [11:13]
• The significance of client relations and communication [13:31]
• The distinction between selling to small businesses vs. enterprises [15:58]
• The value of peer support and community in business success [25:37]

Learn more about Amy at https://amyposner.com/podcast.

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