Craig Weiss | Leading a Billion-Dollar Unicorn, Starting a Business with Your Best Friend, and How to Raise Money in a Global Pandemic

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Craig Weiss is the Co-founder and CEO of Retainer Club and Mouthguard Club. He is a serial entrepreneur who has founded or co-founded half a dozen companies. During his three and a half years as President and CEO of NJOY Inc., Craig generated over $150 million in revenue, raised $200 million in equity financing, and which he got from a $10 million pre-money valuation that reached over a billion dollar valuation in 2014. He recruited and scaled to 130 employees across half a dozen different countries, manufactured and distributed over 80 million units of the company's products, and achieved distribution in over 130,000 locations worldwide including Walmart and Walgreens. Before NJOY, Craig practiced law as a U.S. Registered Patent Attorney where he focused on the drafting and prosecution of patent applications for medical device, ecommerce, and business method inventions. Craig has eleven patents to his own name, including five for medical devices. He earned his law degree from Arizona State University and his bachelor’s degree from the University of Pennsylvania. He is a resident of Arizona and is married with two children. In this episode of the Smart Business Revolution Podcast, John Corcoran sits down with Craig Weiss, Co-founder and CEO of Retainer Club and Mouthguard Club, to talk about how Craig and his business partner invented 3D-printed retainers and their business' subscription model. Craig shares his strategies for successfully raising funds during the COVID-19 pandemic and the challenges that they faced in trying to bring orthodontists onboard their business.