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Finding your why in business with My Daily Business Coach
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Fiona Killackey is Founder of My Daily Business Coach and Author of Passion Purpose Profit. This interview was held in the Grow With Purpose in 2021 event, part of the National Sustainable Living Festival 2021. Day 2, interview 2. Recorded 9 February, 2021.
Topics:
- Passion Purpose Profit book and the importance of purpose for business owners
- Finding your personal 'why'
- Focus on one thing where you can make a difference
- The word 'yet' and growth mindset
- Communicating about sustainability commitments
- Educating yourself to not get left behind the curve
- Audience questions - Ecosia web search
- Top piece of advice for small business
- Purpose and values attracts loyal customers
- Transparency and authenticity in marketing
- Audience questions - launching new initiatives, starting a business
Resources mentioned:
- https://www.mydailybusinesscoach.com/
- Podcast - https://www.mydailybusinesscoach.com/podcast
- Fiona’s book - online https://www.booktopia.com.au/passion-purpose-profit-fiona-killackey/book/9781743796184.html
- Or https://www.instagram.com/mydailybusinesscoach/guide/small-businesses-that-sell-my-book/17852902712381352/ If you’d like to support a small business while buying Fiona’s book!
- Values checklist - https://www.mydailybusinesscoach.com/shop/your-values-checklist
- Emotional and rational drivers pdf for marketing - https://www.mydailybusinesscoach.com/shop/emotional-and-rational-drivers-activity
- Personality Test - https://www.16personalities.com/
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