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Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs
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How to create an offer clients want and market it without Instagram – featuring Elisa McManus, content marketing strategist
Manage episode 423005278 series 3555038
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Do you want to change how you work with clients? Elisa McManus, Content Marketing Specialist, joins me to talk about her decision to transition from offering traditional VA services to creating an offer as a service provider and how she got validation from clients on its structure, delivery, and price point.
Listen to this episode to find out:
- Elisa's journey from high school teacher to virtual assistant to service provider
- Her fears and hesitancies around reaching out to potential clients to get feedback for this offer
- How she plans to market this offer without actively posting on Instagram
- How the needs of her family dictate her business operations (and how she balances having kids at home while working)
Mentioned in this episode:
- 💵 Elisa's services and contact - connect with Elisa to expand your reach and find more best-fit clients without marketing endlessly
- 📱 Follow Elisa on Instagram
- 🆓 119 Ways to Repurpose Content You're Already Making - reach more people without doing more work
- 💻 Well-Oiled Offer Suite - create a suite of offers that your ideal clients can't wait to book (plus, learn how to conduct market research the right way)
- 💻 Well-Oiled Website - create a website that books clients like a well-oiled sales machine
- 🎧 Episode 13 of Skilled and Fulfilled - Aligning your marketing strategy with your life and business goals, with Samantha Marcellino of SGS Media
- 🎧 Episode 6 of Skilled and Fulfilled - How to confidently price your offers (and raise them!) with Kimberly Tara, owner of the Tara CPA Firm
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