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Inhoud geleverd door Sippin' Tea with Liz & G and Lizbeth and Genesis. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Sippin' Tea with Liz & G and Lizbeth and Genesis of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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The Agile Brand with Greg Kihlström®
![The Agile Brand with Greg Kihlström® podcast artwork](https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/32.jpg 32w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/64.jpg 64w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/128.jpg 128w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/256.jpg 256w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/512.jpg 512w)
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Sippin' Tea with Liz & G explicit
Markeer allemaal (on)gespeeld ...
Manage series 2438523
Inhoud geleverd door Sippin' Tea with Liz & G and Lizbeth and Genesis. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Sippin' Tea with Liz & G and Lizbeth and Genesis of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In which Lizbeth and Genesis sip all the tea you've been thinking about since it was spilled.
…
continue reading
3 afleveringen
Markeer allemaal (on)gespeeld ...
Manage series 2438523
Inhoud geleverd door Sippin' Tea with Liz & G and Lizbeth and Genesis. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Sippin' Tea with Liz & G and Lizbeth and Genesis of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In which Lizbeth and Genesis sip all the tea you've been thinking about since it was spilled.
…
continue reading
3 afleveringen
Alle Folgen
×In which Lizbeth and Genesis give their take on Disney's latest moves, particularly the casting of Halle Bailey as Ariel in the upcoming live adaptation of "The Little Mermaid." They also talk about hot topics in pop culture and other recent events.
In which Lizbeth and Genesis go over the recent subject of Taylor Swift, her masters, Scooter Braun and Scott Borchetta by critiquing the flaws and corruptions that happen between client vs. manager/labels. They also go over the latest tea in pop culture and review Miley’s new EP and music video for "Mother’s Daughter."…
In which Lizbeth and Genesis make a comeback podcast episode! We also discuss the comebacks in the pop culture industry and give our take on the toxicity and hypocrisy of cancel culture. Trigger warning: this episode brings up issues of rape and abusers
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