How To Stay Privacy-Conscious in the Evolving AdTech World

She Said Privacy/He Said Security

Daniel B. Rosenzweig is the Founder and Principal Attorney at DBR Data Privacy Solutions, a boutique data privacy law firm. He advises clients on legal and technical compliance with data protection and privacy laws and counsels clients on the responsible use of AI, AdTech, and privacy-enhancing technologies. Dan’s legal practice is unique in that he also codes and develops technical solutions to enhance his legal services.

In this episode…

As the AdTech landscape evolves, companies are facing new challenges with cookie alternatives like server-side technologies and alternative IDs. While these new tools offer improved targeting capabilities, they also bring risk, especially when it comes to managing opt-outs and tracking user consent. To preserve consumer trust and drive revenue, businesses need to fully understand how these advanced technologies work while adhering to applicable privacy laws. So, how can companies stay compliant while leveraging these technologies?

Adopting alternative IDs, advanced matching, and server-side technologies offers new opportunities for businesses to enhance targeting while maintaining consumer trust. Still, companies need to carefully assess the risks and ensure proper implementation. Establishing a proper governance process, conducting regular audits and testing, maintaining transparency in privacy notices, and avoiding dark patterns are crucial steps for regulatory compliance and protecting consumer privacy.

In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels chat with Daniel Rosenzweig, Founder and Principal Attorney at DBR Data Privacy Solutions, about the challenges of balancing data privacy with AdTech solutions. Dan explains how businesses can implement these technologies without sacrificing consumer privacy by effectively managing consent platforms, auditing and testing technologies, and ensuring transparent data practices that align with regulations. He also emphasizes the importance of regular collaboration between legal, marketing, and technical teams to stay compliant with evolving regulations.