Ep.6 | The power of passionate customers | Sam Madani

Shakin' Hands

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4M ago 31:53

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Sam Madani, CEO of BOMANI, grew up in Orange County, inspired by his immigrant parents' resilience. After graduating from USC, he worked in finance in New York and later spotted an untapped market for a natural, low-carb alcoholic beverage. His journey with Bomani revealed a purpose: solving lifestyle dilemmas with passion, so BOMANI Cold Buzz, an alcohol-infused cold brew drink, was created. From kitchen experiments with friends to leveraging experiential marketing, Sam and his team navigate the challenges of group business ownership, fostering growth through understanding and empowering and growing their passionate customer base.
Sam Madani

BOMANI
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