Artwork

Inhoud geleverd door Brian Wieser and Olivia Morley, Brian Wieser, and Olivia Morley. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Brian Wieser and Olivia Morley, Brian Wieser, and Olivia Morley of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Player FM - Podcast-app
Ga offline met de app Player FM !

Episode 2: Omnicom+IPG, A Discussion With Forrester's Jay Pattisall

34:22
 
Delen
 

Manage episode 455781797 series 3622728
Inhoud geleverd door Brian Wieser and Olivia Morley, Brian Wieser, and Olivia Morley. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Brian Wieser and Olivia Morley, Brian Wieser, and Olivia Morley of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

In this episode of Agency Business, Brian Wieser and Olivia Morley are joined by Jay Pattisall, vice president and principal analyst at Forrester, to discuss the biggest agency news of the year (and probably the decade): Omnicom’s acquisition of IPG. Wieser, Morley, and Pattisall share their insights into the implications of this deal, including:

  • What the acquisition signals about the future of agency holding companies.
  • How IPG’s media and creative operations might integrate into Omnicom’s structure.
  • Why consolidation of brands seems likely, despite public assurances to the contrary.

The discussion also explores broader trends in the agency world, such as:

  • The Forrester Wave for media and creative agencies.
  • Intelligent creativity—where AI and advertising services intersect.
  • How agencies are incorporating technology into their service models to create new revenue opportunities.

Key Moments:

  • [1:50] Introducing Jay Pattisall and his role at Forrester.
  • [3:15] Exploring the Forrester Wave, intelligent creativity, and key industry trends.
  • [8:40] Are agencies becoming software companies? Wieser, Morley, and Pattisall reflect on the concept.
  • [12:00] Breaking down Omnicom’s acquisition of IPG—what it means for agency brands and operations.
  • [16:30] Predictions on consolidation and restructuring within Omnicom Media Group and creative networks.

About the Guest:

Jay Pattisall is a vice president and principal analyst at Forrester, where he conducts research on agency performance, advertising and marketing trends, the intersection of AI and creativity, and more. Learn more about Jay and his work on his Forrester analyst page.

Reach out

For sponsorship inquiries or to discuss potential guests, email Brian at brian@madisonandwall.com and Olivia at olivia@fusionfrontmedia.com.

Follow FusionFront Media on LinkedIn and Madison and Wall on LinkedIn for updates.

Explore our other podcasts:

  • Screen & Sponsor – Olivia & VaynerMedia media manager Jessie Holder explore how brands are shaping Hollywood.
  • The M&W Podcast – Brian opens up about his latest work—plus crucial economic, financial and other trends industry leaders should be watching.

  continue reading

5 afleveringen

Artwork
iconDelen
 
Manage episode 455781797 series 3622728
Inhoud geleverd door Brian Wieser and Olivia Morley, Brian Wieser, and Olivia Morley. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Brian Wieser and Olivia Morley, Brian Wieser, and Olivia Morley of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

In this episode of Agency Business, Brian Wieser and Olivia Morley are joined by Jay Pattisall, vice president and principal analyst at Forrester, to discuss the biggest agency news of the year (and probably the decade): Omnicom’s acquisition of IPG. Wieser, Morley, and Pattisall share their insights into the implications of this deal, including:

  • What the acquisition signals about the future of agency holding companies.
  • How IPG’s media and creative operations might integrate into Omnicom’s structure.
  • Why consolidation of brands seems likely, despite public assurances to the contrary.

The discussion also explores broader trends in the agency world, such as:

  • The Forrester Wave for media and creative agencies.
  • Intelligent creativity—where AI and advertising services intersect.
  • How agencies are incorporating technology into their service models to create new revenue opportunities.

Key Moments:

  • [1:50] Introducing Jay Pattisall and his role at Forrester.
  • [3:15] Exploring the Forrester Wave, intelligent creativity, and key industry trends.
  • [8:40] Are agencies becoming software companies? Wieser, Morley, and Pattisall reflect on the concept.
  • [12:00] Breaking down Omnicom’s acquisition of IPG—what it means for agency brands and operations.
  • [16:30] Predictions on consolidation and restructuring within Omnicom Media Group and creative networks.

About the Guest:

Jay Pattisall is a vice president and principal analyst at Forrester, where he conducts research on agency performance, advertising and marketing trends, the intersection of AI and creativity, and more. Learn more about Jay and his work on his Forrester analyst page.

Reach out

For sponsorship inquiries or to discuss potential guests, email Brian at brian@madisonandwall.com and Olivia at olivia@fusionfrontmedia.com.

Follow FusionFront Media on LinkedIn and Madison and Wall on LinkedIn for updates.

Explore our other podcasts:

  • Screen & Sponsor – Olivia & VaynerMedia media manager Jessie Holder explore how brands are shaping Hollywood.
  • The M&W Podcast – Brian opens up about his latest work—plus crucial economic, financial and other trends industry leaders should be watching.

  continue reading

5 afleveringen

Alle afleveringen

×
 
Loading …

Welkom op Player FM!

Player FM scant het web op podcasts van hoge kwaliteit waarvan u nu kunt genieten. Het is de beste podcast-app en werkt op Android, iPhone en internet. Aanmelden om abonnementen op verschillende apparaten te synchroniseren.

 

Korte handleiding

Luister naar deze show terwijl je op verkenning gaat
Spelen