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How Gamera Beats GA4 For B2B Cookieless Tracking And Revenue Attribution w/ Gareth Glaser (#3)
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Struggling with GA4 for B2B analytics, custom event handling or attributing publishing revenue?
The B2B Growth Hacking Playbook digs deep into why Google Analytics 4 falls short for businesses focused on detailed user journeys and event-level analytics.
I sat down with Gareth Glaser, CEO of Gamera, to discuss how his company is revolutionizing the way we track, visualize, and act on website data.
Garreth walks us through:
- How Gamera solves the pain points of GA4
- The power of user journey mapping to improve conversions
- Why personalized experiences based on data are the future of marketing
We also touch on the future of analytics, advertising, and the growing influence of tools like perplexity on content discovery.
If you're frustrated with GA4 or simply want better insights for your business, this episode will give you a new perspective on the tools available.
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