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B2B Podcasts Are The Highest ROI GTM Growth Channel Today w/ Ryan Sullivan (#1)
Manage episode 439764917 series 3600177
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B2B podcasts, ROI on video strategy in 2024, and why YouTube is king in the era of autogenerated GPT content:
The first episode of The B2B Growth Hacking Playbook featuring Ryan Sullivan, founder of Podcast Principles, the mastermind behind some of the most successful B2B video podcasts on the planet. Ryan has interviewed titans like Chris Walker in his shows, the demand gen king of dark social and tracking attribution through non-obvious channels (link to the episode below).
We dive deep into why every B2B should be investing in their own podcast, how authentic content can drive business success, and the secrets to repurposing content for maximum impact.
Podcasts are on the rise - and the ROI is clear. That's why I'm finally launching a video podcast here, too.
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