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Edsel: The Luxurious New Ford Lemonsucker
Manage episode 441327687 series 3577351
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What Were They Thinking?
With archrival General Motors taking the pole position in America’s big-car sales race, Ford management, despite warnings of an oncoming late 1950s economic recession, decides to invest the then-astonishing sum of $400 million to create “an entirely new kind of car.”
But just as consumer anticipation shifts into high gear, the eagerly awaited unveiling of Ford's glittering new "dream vehicle" is met with a collective “Ugh!”— as in “ugly.” Why did one critic call its styling "an Oldsmobile sucking on a lemon?" Listen, laugh and learn all about it in this episode.
More Blundering Brainstorms to Come
The next episode of "100 of the Worst Ideas in History, the Podcast" is in production and on its way to you. Watch for it wherever you get your podcasts. And remember to subscribe, like and comment.
For 99 other examples of historical, hysterical stinkin’ thinkin’ from the past, get your copy of popular book "100 of the Worst Ideas in History," available at Amazon.com and better retailers everywhere. Audiobook now available at Audible.com and other platforms.
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