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12 - Discovering the 14 Brain Triggers: How Emotionally Resonant Phrases Drive Sales and Marketing Success with James Bond
Manage episode 430467342 series 3568884
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In this engaging podcast episode, Traci Bermingham chats with James I. Bond, author of "Brain Glue," about the magic of emotionally resonant marketing. James shares his journey from collecting powerful phrases to discovering 14 brain triggers that make messages stick. He illustrates how changing product names, like "Squatty Potty" and "Big Ass Fans," can skyrocket sales. James emphasizes the power of metaphors, alliteration, and humor in creating memorable brands. Traci and James explore practical applications of "Brain Glue," encouraging you to revolutionize your marketing strategies. Tune in for actionable insights and get ready to transform your business!
To learn more about James' Bond and his book "Brain Glue", click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Traci Bermingham's work at Goaldi? Check out her website at https://www.goaldi.com/.
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