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Inhoud geleverd door April Dunford. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door April Dunford of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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How to Create Marketing and Sales Alignment

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Manage episode 410550843 series 3566656
Inhoud geleverd door April Dunford. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door April Dunford of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Today, I go deep on how to approach aligning your marketing and sales teams. It’s a topic I repeatedly hear most companies struggling with, and I’m excited to discuss the following:

  • The definition of what a good lead is
  • How to get marketing and sales to collaborate on a sales pitch
  • The importance of incorporating a sales pitch testing protocol
  • Why you need structure to bring together marketing, sales, and product teams

We’re getting so close to the launch of my next book, Sales Pitch! You can pre-order it today on Amazon with the links below:

Amazon Canada

Amazon USA

Amazon UK

If you want to skip ahead:

(00:00) Welcome and new book

(01:05) Marketing and sales alignment

(02:17) What is a good lead

(06:10) How marketing builds sales pitches

(09:05) Bringing marketing, sales, product, and executives together to craft positioning

(13:40) Create a sales pitch testing protocol

(20:19) Before you bring teams together, make sure you have structure

Where To Find April Dunford:

Podcast Website: https://www.positioning.show/

Personal Website: https://www.aprildunford.com/

LinkedIn: https://www.linkedin.com/in/aprildunford/

Instagram: https://www.instagram.com/aprildunford/

Twitter: https://twitter.com/aprildunford

Production and marketing by https://penname.co/

  continue reading

39 afleveringen

Artwork
iconDelen
 
Manage episode 410550843 series 3566656
Inhoud geleverd door April Dunford. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door April Dunford of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Today, I go deep on how to approach aligning your marketing and sales teams. It’s a topic I repeatedly hear most companies struggling with, and I’m excited to discuss the following:

  • The definition of what a good lead is
  • How to get marketing and sales to collaborate on a sales pitch
  • The importance of incorporating a sales pitch testing protocol
  • Why you need structure to bring together marketing, sales, and product teams

We’re getting so close to the launch of my next book, Sales Pitch! You can pre-order it today on Amazon with the links below:

Amazon Canada

Amazon USA

Amazon UK

If you want to skip ahead:

(00:00) Welcome and new book

(01:05) Marketing and sales alignment

(02:17) What is a good lead

(06:10) How marketing builds sales pitches

(09:05) Bringing marketing, sales, product, and executives together to craft positioning

(13:40) Create a sales pitch testing protocol

(20:19) Before you bring teams together, make sure you have structure

Where To Find April Dunford:

Podcast Website: https://www.positioning.show/

Personal Website: https://www.aprildunford.com/

LinkedIn: https://www.linkedin.com/in/aprildunford/

Instagram: https://www.instagram.com/aprildunford/

Twitter: https://twitter.com/aprildunford

Production and marketing by https://penname.co/

  continue reading

39 afleveringen

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