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How To Find Out What Your Customers Really Think About You and How to Reverse Engineer Your Messaging
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In this episode of the Jaimie Sarah Show, Elliot Kay shares his experiences and expertise in helping business owners, entrepreneurs, MDs, and investors enhance their public speaking and pitching abilities. Kay stresses the importance of structure, impact, and language in crafting messages that resonate with audiences and win business. His approach focuses on speaking the audience's language and being customer-centric. He also highlights the significance of data in driving decisions and improving customer experience. The conversation shifts to discuss the prevalence of poor customer service in many companies and the importance of standing out with exceptional service. Kay shares his experiences with writing and publishing six books, stresses the significance of setting deadlines, and details the inspiration behind setting up the Speaker Awards.
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