Ep 13 : Navigating Pivots and Building Thriving Businesses with Natasha Zoryk, Founder of Azura.

One of One with Sofia Aguilar

Welcome to another episode of the One of One Podcast. Our guest, Natasha Zoryk's transformation from government employee to thriving entrepreneur and CEO unfolds in this podcast episode hosted by Sofia.

Her entrepreneurial journey began with a small favor for a friend, igniting Natasha's passion for business and leading to the establishment of successful ventures in design and digital marketing. Now, she focuses on coaching, speaking, and launching her communications app, Azura.

Natasha shares her personal career transitions to mentor aspiring entrepreneurs, emphasizing intuition, adaptability, and leveraging skills for a fulfilling career. The discussion highlights Natasha's pivot to founding Azura, showcasing the importance of embracing audacious ideas and navigating setbacks with resilience. Sofia, having made a similar leap from employee to entrepreneur, joins Natasha in discussing rapid business growth through mentorship and strategic adaptation.

Throughout the episode, Natasha and Sofia advocate for authenticity, community building, and self-care amid the demands of entrepreneurship. They delve into the dynamics of mentorship, the challenges of burnout, and strategies for maintaining work-life balance while achieving business success. Their conversation inspires listeners to embrace their unique paths, prioritize personal growth, and confidently pursue innovative ideas.

As Natasha puts it, "Don’t be afraid to pursue that audacious idea."

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Connect with Natasha @natasha.zoryk

Connect with Azura @weareazura

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00:00:00 - Natasha Zoryk: From Government to CEO

00:04:59 - Building a Digital Empire: My Entrepreneurial Journey

00:12:48 - Trusting Intuition Over Validation

00:15:57 - Power of Authentic Relationships

00:20:19 - Laughter and Authenticity in Business

00:23:20 - Balancing Client Relationships and Self-Care

00:26:12 - Work-Life Balance Strategies

00:28:39 - The Power of Stepping Back

00:30:50 - Shifting Focus: Balancing Client Work and Passion Projects

00:32:56 - Scaling Back for Passion Ventures

00:38:03 - Empowering Your Team

00:39:02 - Sustainable Entrepreneurship Practices

00:41:20 - Embracing Fluidity in Business Identity

00:44:56 - Embracing Uniqueness and Bold Action