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158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley Wiaz
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Join us as Haley Wiaz, Group Director of Digital at Scale Marketing, delves into the intersection of traditional TV and digital programmatic advertising. She explains how brands can blend the broad reach of traditional ads with the precise targeting of digital streaming, maximizing campaign effectiveness.
Haley shares insights on the power of premium content and direct partnerships, emphasizing the role of platforms like Hulu and Peacock alongside Original Equipment Manufacturers (OEMs). She discusses how combining premium content with OEM inventory can enhance reach while keeping strategies streamlined.
Finally, Haley offers best practices for CTV and OTT campaigns, highlighting the importance of brand safety, flexibility, and continuous testing for success.
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Timestamp:
(00:02) Traditional vs. Programmatic TV Strategy
(11:06) Defining Premium Content and Direct Partnerships
(19:16) CTV OTT Best Practices
(26:16) Staying Curious in Programmatic Advertising
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Programmatic Digest In Espanol
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