NP04: Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4]

Niche Marketing Podcast

Did you know nonprofits can access up to $13,000 in FREE money to use in paid ads? Free digital advertising via Google and Microsoft ad grants is a topic that can’t be skipped in our interview series on nonprofit marketing!

Grant Hensel, the Founder and CEO of Nonprofit Megaphone, stopped by to share best practices and success stories. What did we talk about? Responsive search ads, enhancing quality scores with relevant content, ad grant eligibility criteria, and essential strategies for managing them effectively to optimize outcomes in nonprofit marketing.

Ultimately, maximizing the potential of Google Ad Grants for Nonprofits and Microsoft Ad Grants for Nonprofits is a game changer for nonprofit organizations seeking to expand their online presence and increase impact. This free advertising can help nonprofits reach more people and achieve their mission.

More Nonprofit Marketing Expert Interviews and Tools

Want more niche marketing insights on how to market a nonprofit organization?

This episode is Part 4 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit:

• Part 1 - Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen]
• Part 2 - Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum]
• Part 3 - Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse]
• Part 5 - coming soon
• Part 6 - coming soon
• Part 7 - coming soon
• Part 8 - coming soon

Full Shownotes for this Episode on Google Ad Grants for Nonprofits