Creating amazing client experiences: What they are and why every OBM needs them

The Audacious OBM with Leanne Woff

In today's episode, we're diving deep into the world of client experience and its impact on your business. Join us as we explore how shifting from managing client transactions to creating exceptional client experiences can transform your business and set you apart from the competition.

Client experience goes beyond simply providing a service or product. It's about how your clients perceive their interactions with you – how they think, feel, hear, and see. We'll delve into the meaning of client experience and why it's worth your time and effort.

You might be wondering, does creating exceptional client experiences generate revenue? The short answer is not immediately. We'll discuss the cost considerations involved in this process and explain that the biggest cost is time and thought, while money can be more flexible.

But here's the kicker: we'll unveil the five benefits of transforming from transactional management to creating client experiences. First, we'll show you how standing out and creating connections can build trust and security for your clients. Then, we'll explore how investing in client experience can increase your brand reputation and authority.

That's not all – we'll also reveal how creating exceptional client experiences can help you create an ecosystem for organic referrals. Plus, we'll discuss how it opens up opportunities for you to charge higher prices, ultimately boosting your revenue. And let's not forget the most important benefit of all – a happy client means a happy you.