From Stuck To Sold: Innovative Approaches For Hard-to-Sell Listings

From Stuck to Sold: Innovative Approaches for Hard-to-Sell Listings | Tiffany & Ashlee

1+ y ago 35:22

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Don’t get discouraged when you’re struggling to sell! Become a beacon of hope for your seller with creative methods for unique listings. In today’s episode of Realestatable, Tiffany and Ashlee bring you new tools to add to your selling toolkit. Listen in to hear real stories about stuck listings and the changes that made all the difference.

Host Open Houses

This can be an effective method whether you’re doing your open house on the first weekend or hosting it later in the process.
You don’t need to target buyers who already have an agent. Consider public open houses or host neighbor-only events. To learn how: check out our Ultimate Guide to Open Houses!
Host a realtor open house. This takes preparation but brings people in the industry together to work on helping your client (and you can get feedback on your listing).

Make Local Connections

The COVID pandemic helped neighborhoods recognize the importance of supporting local businesses. Talk about them in listings to help new buyers see some of the value they’ll receive when they move in.
Create social media content in the area that highlights local businesses and amenities. If you tag the companies, they’ll post it on their social media, which gives you access to their SOI.

Revamp Your Marketing

Go beyond regular photography. Use drone footage to highlight the area that serves out-of-state buyers and can be used for social media posts.
Don’t repeatedly post the same kind of content. Make a wide variety of posts to make waves in the algorithm.
Ask your sellers and their neighbors what their favorite things about the neighborhood are and share this with potential buyers.

Buyer Incentives

Add a bonus for agents starting at $1000. More showings will get more people through the door.
Use or create your local agent's Facebook page. In a lot of areas, these groups are great places to post about realtor open houses and connect with other professionals.
Talk to your seller about offering a home warranty or a credit for changes that need to be made.

“[Ask your client,] ‘What do you love about your house?’ And then you can create that story about the memories that the seller has made and how the new buyers can make their memories in this home too.” – Ashlee Jankovich

“I always encourage my sellers that it literally takes one person. And that person, truly, is already determined for every sale that we make. The right person is always going to make the right offer to get you to closing.” – Tiffany Klusacek

Resources

Get access to our free Portfolio Market Review template today at www.realestatable.com/portfoliocover.

Get access to our free spreadsheet to organize your clients, potential clients, and everything needed to track your deals successfully. Visit www.realestatable.com/spreadsheet to get access to our free template.

Connect with us on Social Media:

Be sure you connect with Tiffany and Ashlee on social media.

Show Credits:

Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

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