From Corporate Fixer to Fresh Flower Entrepreneur with Talia Boone

SheVentures

With nearly two decades of experience in brand strategy, Talia Boone is no stranger to marketing and brand collaboration. From pioneering a creative marketing agency to starting a fresh-cut flower business, Boone is a prime example of what it takes to creatively execute an idea.

Boone discusses how branding, creativity, and social change were a catalyst to start Inter:Sect, an agency focused on brand amplification and social issues. By implementing multimedia strategies and social impact initiatives, Inter:Sect gives consumers and partners a platform to showcase their brands.

It was during the pandemic when Boone was stressed that she turned to flower arranging for peace of mind. In doing so, she found an unexpected business niche in the flower market.

The idea of Postal Petals blossomed after Boone discovered that farmers needed a better way to sell their products. Now, Boone and her team provide consumers direct access to farm-fresh, high-quality flowers — delivered right to their doorstep.

Listen to Boone discuss her passion for social change and representation, as well as her pivot to entrepreneurship, on this episode of SheVentures.

1:17 Boone describes her activism awakening.

4:50 Boone discusses her creative marketing agency, Inter:Sect.

10:37 How have brands encapsulated the Black Lives Matter movement?

15:40 How to keep corporations and consumers accountable regarding representation

21:00 Boone shares her experiences as a woman of color in corporate America.

25:18 How did Boone start a business during the pandemic?

35:34 What can customers expect from Postal Petals?

37:37 Boone explores the most difficult and rewarding parts of starting a business.

43:17 Boone shares tips for women of color who want to start a business.

46:16 Where to find Postal Petals on social media