Empowering Women in the Male-Dominated Cannabis Industry

SheVentures

Franny Tacy, the owner of Franny’s Farmacy, a cannabis franchise, shares her journey from pharmaceutical sales to cannabis farming. She discusses her struggles with student loans, disillusionment with the pharmaceutical industry, and love for farming. Tacy’s story is one of perseverance and reinvention, and she encourages other women to follow their passions and take advantage of opportunities like the USDA loan for beginning farmers. Tacy acknowledges the challenges she’s faced in the male-dominated cannabis industry, and how she still became one of the few female hemp farmers in North Carolina.

Listen to how Tacy’s business began as a destination for community events, weddings, and goat yoga. She explains how she pivoted to hemp and cannabis farming, an unregulated industry (at the time). Tacy emphasizes the importance of building a strong brand and culture for her franchise. Learn how she measures her success with product safety, e-commerce, and her cannabis franchise model while remaining committed to diversity and mentorship on this smoking-hot episode of SheVentures!

Timestamps 2:03 Why Tacy started in big pharma and her pivot to farming. 8:11 Tacy discusses purchasing a farm and the difficulties she faced. 11:43 What is regenerative agriculture? 15:40 Tacy’s transition from a corporate career to the cannabis industry. 16:16 Getting involved with efforts to legalize cannabis cultivation. 22:50 Tacy’s entrepreneurial journey in the cannabis industry. 24:39 Tacy stays independent in a cutthroat industry. 28:15 Keeping the business small and authentic while building a brand. 33:41 Are there women in executive roles in the cannabis industry? 39:50 Is cannabis a moneymaker? 42:25 Tacy encounters legal obstacles in different states.