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024: How EBOOST Disrupted the Functional Energy Drink Market with Josh Taekman
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Josh Taekman began his career co-founding Bad Boy Entertainment. He served as VP of Marketing, spearheading endorsements, cross-promotional opportunities, and partnerships with outside artists (Jay Z, Lauren Hill, Eminem, Busta Rhymes, 50 Cent, and others).
Josh also worked closely with P. Diddy and orchestrated his non-music oriented ventures, including co-creating and producing the infamous Sean John Clothing, which he helped grow into a $100M brand.
Today he focuses on EBOOST, the first-of-its-kind natural energy and recovery ready-to-drink beverage named “Best New Product” of 2019 by BevNET. EBOOST is now sold in over 4,000 locations across the U.S. with avid users including Oprah Winfrey, Hugh Jackman, Heidi Klum, Victoria Beckham, Michael Strahan, Madonna, Shakira, Diddy, Trae Young, and more.
In today’s episode, you’ll hear about Josh’s celebrity-filled climb up the career ladder, including how he helped build one of the fastest-growing clothing brands in the world, how he’s learned to break through mental limitations, and the most important lessons he’s discovered from disrupting the D2C supplement space.
Key Takeaways with Josh Taekman
- How hip-hop shaped Josh's life and career from age 10.
- Embracing financial and career uncertainty to pursue a dream.
- Going from unpaid intern to throwing A-list parties for P. Diddy.
- Doing away with limiting beliefs to unlock your full potential.
- The creation of Sean John, which went from $0 to $100M in under two years.
- Bouncing back from business failures out of your control.
- The decision to disrupt the $21 billion supplement space.
- Why Josh looks at starting EBOOST as a "foolish and selfish" venture.
- What would Josh do differently if he could start EBOOST again?
- The most important lesson entrepreneurs can learn around building a vision.
- The common thread among D2C brands that leads to success.
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To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit Retention.com/24
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