Patrick Moran: Structuring an Effective Go-to-Market (GTM) Organization

Sound Bites with Bill Binch

Patrick Moran, former CMO of Calendly, joins Bill to debate product-led vs. sales-led strategies, how best to align sales and marketing teams, how to structure a go-to-market organization and the value of GTM operations teams in a software business.

02:55 Patrick's Career Journey and Transition into Tech

06:30 The Importance of End User Centricity

18:50 The Importance of Goal Setting in Sales and Marketing

25:45 The Evolution of Sales Models: From Traditional to New

36:18 The Transition from Sales-Led to Product-Led Growth

43:08 The Role of PLG in Delighting the End User

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