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409 REPLAY Mastering the Art of Copywriting and Communication in Your Photography Business with Tahnée Sanders
Manage episode 397332978 series 3527937
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Ever felt like your photographs speak a thousand words but your written content barely whispers? That's where the alchemy of copywriting transforms your business narrative, and we've got a marketing strategist and copywriter extraordinaire to show us how. Today's guest, Tahnée Sanders, reveals why an outsider's perspective on your story can be the golden ticket to resonating with clients - and warns against the common trap of overestimating what clients know about your services.
Isn't it frustrating when clients overlook the details? We tackle this head-on, discussing strategies to communicate with your audience through platforms like Instagram - where visuals may captivate, but clear instructions will convert. From breaking down your creative process to implementing post-service FAQs, we dissect ways to guide clients and avoid misunderstandings. It's all about making every piece of communication count, setting expectations right from the get-go, and yeah, making sure they actually read those instructions!
Finally, we breathe through the idea of pacing in business - taking on one task at a time to keep from drowning in the deep end. You'll find the encouragement to update that website or tweak your marketing plan without the overwhelm. You'll walk away from this episode feeling empowered and equipped to manage your photo business confidently.
Key Takeaways
(05:04) The Importance of Effective Copywriting
(08:48) The Value of Photography Investments
(15:25) Clear Communication in Teaching and Marketing
(21:23) Utilizing Email Lists for Photographers
(25:21) The Value of Marketing Emails
Shareable Quotes
"Our businesses are only enjoyable and satisfying if we're compensated for all of this energy and passion that we're putting into our businesses. When we can communicate our value, we're able to charge what we're worth and thrive."
"Repetition is your friend. We as business owners, we quit the message when we get tired of it. But that's usually the point that our audience is just starting to cotton on to what our message is."
"Don't feel overwhelmed by everything you can't do, feel empowered to do everything you can. Your pricing should excite you, and if it doesn't, all roads lead to marketing. There's always a way to get your marketing right to increase the perception of your value."
Connect with Tahnée
Tahnée Sanders is a former journalist-turned-marketing strategist who leads female-led businesses to effective marketing strategy. As the founder of The Strategy Studio, she applies real-world approaches to marketing for creatives looking to connect with more of their ideal clients so they can charge what their expertise is worth and ultimately run more profitable, sustainable businesses.
https://thestrategystudio.com/
https://www.facebook.com/thestrategystudio
https://www.instagram.com/thestrategystudio/
https://www.linkedin.com/in/tahnée-sanders-05853737/
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Natalie is founder of Photo Business Help & a Minnesota-based portrait photographer. You can connect & learn all about her here:
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About Audrey:
Audrey is a Minnesota-based wedding & portrait photographer. You can see her amazing photos and learn all about her here:
www.audreynicolephotography.com
https://instagram.com/audreynicolephotography
Produced by:
Copywriting, Photography Business, Marketing Strategist, Client Communication, Instagram, Booking Services, Creative Process, Managing Expectations, Email Marketing, Nurture Sequences, Automating, Referrals, Incremental Steps, Overcoming Overwhelm, Work-Life Balance, Clear Communication, Call-to-Action, Objectivity, Value Proposition, Service-Based Businesses, Familiarity, Assumptions, Gaps in Communication, Hiring a Copywriter, Fresh Insights, Elevate Marketing Efforts, Clear Expectations, Timelines, FAQs, Automating Post-Service Communications, Email Inbox, Top of Mind, Providing Value, Leveraging Network, Enhancing Marketing Strategies, Incremental Steps, Overcoming Overwhelm, Work-Life Balance, Steady Pace, Manageable Tasks, To-Do List, Website Updates, Stress Management, Gratitude, Dialogue, Show Notes, Links, Upcoming Conversation, Value of Work
Mentioned in this episode:
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