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Scaling from $100M to $1B ARR as a RevOps Leader - Cody Guymon

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Inhoud geleverd door Justin Norris. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Justin Norris of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

What does it take to scale a company from $100M to over $1B in ARR?

Cody Guymon has taken a journey that most revenue operators could only dream of—helping Qualtrics scale to an $8B acquisition and then a $27B IPO. Now he's back at an earlier stage company, hoping to repeat the trip all over again.

We chat through his lessons learned, his forecasting methodology, and how he architected a unified RevOps function with the CEO before joining Workato.

Thanks to Our Sponsor

Many thanks to the sponsor of this episode - Knak.

If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform.

You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.

What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.

Try Knak

About Today's Guest

Cody Guymon is a strategic sales and operations leader, leading teams at Vivint, Qualtrics, and now Workato. He helped scale Qualtrics from a $1B unicorn to an $8B SAP acquisition and then through an IPO at a $20B+ valuation. Today he serves as the COO of GTM Operations at Workato.

https://www.linkedin.com/in/codyguymon/

Key Topics

  • [00:00] - Introduction
  • [01:07] - What is GTM operations?
  • [03:50] - Working 1-1 with reps in the field
  • [04:46] - Creating a truly unified GTM ops function
  • [16:56] - Go-to-market analytics
  • [19:16] - Pros and cons of unification
  • [23:29] - Project planning and prioritization
  • [30:17] - Forecasting and thinking long-term
  • [39:24] - Experience at Qualtrics and SAP
  • [47:03] - Cody’s daily routines

Thanks to Our Sponsor

Big thanks goes out UserGems for sponsoring today’s episode.

We all know running outbound is a huge pain—you need to manage a dozen different tools and data sources and it takes ton of manual work to keep it all going.

UserGems solves that with one platform to capture signals and automate next steps with workflows and AI.

You get a library of the most impactful signals in one place, automated playbooks to make sure your team executes consistently, and Gem AI to create personalized messaging for each prospect.

So stop wasting time and start targeting your most promising buyers with less headcount. Click the link below for a special offer just for my listeners.

Try UserGems

Learn More

Visit the RevOps FM Substack for our weekly newsletter:

Newsletter

  continue reading

49 afleveringen

Artwork
iconDelen
 
Manage episode 422979104 series 3515115
Inhoud geleverd door Justin Norris. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Justin Norris of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

What does it take to scale a company from $100M to over $1B in ARR?

Cody Guymon has taken a journey that most revenue operators could only dream of—helping Qualtrics scale to an $8B acquisition and then a $27B IPO. Now he's back at an earlier stage company, hoping to repeat the trip all over again.

We chat through his lessons learned, his forecasting methodology, and how he architected a unified RevOps function with the CEO before joining Workato.

Thanks to Our Sponsor

Many thanks to the sponsor of this episode - Knak.

If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform.

You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.

What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.

Try Knak

About Today's Guest

Cody Guymon is a strategic sales and operations leader, leading teams at Vivint, Qualtrics, and now Workato. He helped scale Qualtrics from a $1B unicorn to an $8B SAP acquisition and then through an IPO at a $20B+ valuation. Today he serves as the COO of GTM Operations at Workato.

https://www.linkedin.com/in/codyguymon/

Key Topics

  • [00:00] - Introduction
  • [01:07] - What is GTM operations?
  • [03:50] - Working 1-1 with reps in the field
  • [04:46] - Creating a truly unified GTM ops function
  • [16:56] - Go-to-market analytics
  • [19:16] - Pros and cons of unification
  • [23:29] - Project planning and prioritization
  • [30:17] - Forecasting and thinking long-term
  • [39:24] - Experience at Qualtrics and SAP
  • [47:03] - Cody’s daily routines

Thanks to Our Sponsor

Big thanks goes out UserGems for sponsoring today’s episode.

We all know running outbound is a huge pain—you need to manage a dozen different tools and data sources and it takes ton of manual work to keep it all going.

UserGems solves that with one platform to capture signals and automate next steps with workflows and AI.

You get a library of the most impactful signals in one place, automated playbooks to make sure your team executes consistently, and Gem AI to create personalized messaging for each prospect.

So stop wasting time and start targeting your most promising buyers with less headcount. Click the link below for a special offer just for my listeners.

Try UserGems

Learn More

Visit the RevOps FM Substack for our weekly newsletter:

Newsletter

  continue reading

49 afleveringen

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